In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Should Listen: Brands & Agencies looking to unlock incremental value from their media buyStrategists & Planners focused on improving performance through creativityAd Tech Innovators rethinking the balance between distribution, measurement, and creative storytellingWhat ...
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In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Should Listen: Brands & Agencies looking to unlock incremental value from their media buyStrategists & Planners focused on improving performance through creativityAd Tech Innovators rethinking the balance between distribution, measurement, and creative storytellingWhat ...
The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners with Lukas Tanasiuk, Founder of The Nice Agency
Where DOOH Meets AdTech
1 hour 3 minutes
1 year ago
The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners with Lukas Tanasiuk, Founder of The Nice Agency
There are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your customer's experience and ultimately, revenue 🤑 Why does it matter? Because media money drives interest. Interest drives intent. And intent shows up as bricks or clicks - store visits or web visi...
Where DOOH Meets AdTech
In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Should Listen: Brands & Agencies looking to unlock incremental value from their media buyStrategists & Planners focused on improving performance through creativityAd Tech Innovators rethinking the balance between distribution, measurement, and creative storytellingWhat ...
