In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Should Listen: Brands & Agencies looking to unlock incremental value from their media buyStrategists & Planners focused on improving performance through creativityAd Tech Innovators rethinking the balance between distribution, measurement, and creative storytellingWhat ...
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In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Should Listen: Brands & Agencies looking to unlock incremental value from their media buyStrategists & Planners focused on improving performance through creativityAd Tech Innovators rethinking the balance between distribution, measurement, and creative storytellingWhat ...
Winners and Losers: Inside the Shopify App Store with Cory Gill, Founder of Alia
Where DOOH Meets AdTech
27 minutes
1 year ago
Winners and Losers: Inside the Shopify App Store with Cory Gill, Founder of Alia
Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. π π Why You Should Listen: Whether you're a Shopify app developer, an e-commerce enthusiast, or just curious about the inner workings of app stores, this episode is packed with insights. Cory's research sheds light on the often-overlooked B2B app store ecosystem and offers actionable takeaways for anyone looking to impr...
Where DOOH Meets AdTech
In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Should Listen: Brands & Agencies looking to unlock incremental value from their media buyStrategists & Planners focused on improving performance through creativityAd Tech Innovators rethinking the balance between distribution, measurement, and creative storytellingWhat ...