The Fourteen steps and twenty seven tasks to online success
Welcome to this the "Beginners guide to online prospecting in network marketing". I am hoping that this eBook will answer all your questions that you may have had about running your MLM business online. In this case, MLM refers to the marketing method called “Multi Level marketing”. This is a marketing strategy used by some direct sales companies where the reps are encouraged to sell the products to their social circle and recruit others into their businesses. Partners that are recruited into your teams are called downlines.
The marketer earns money in two ways:
The best method of using this eBook is to go through the steps methodically without skipping a step and do the task presented. Once you have been through this method once consider adding your own ideas and methods. This will create a unique and powerful hybrid system that may help you find new and interesting ways of building your MLM business online.
Finally, the role of this eBook is to lay out a basic plan for running a MLM business online rather than using the more traditional methods such as reaching out to family, friends and colleges. My main motivation for writing this eBook comes from years in the industry and the unrealistic business building claims by many MLM leaders. In the early days I even found myself giving the same bad advice to my team members, which I sincerely regret. Even today many MLM leaders still preach the same mantra of creating a prospect list and reaching out to their social circle. The main reason why MLM leaders use this method is because it is easy to understand and duplicatable.
Duplication is an important element for building an MLM business, but, duplicating method needs to work. This is the main issue why very few ever become successful by sharing their products and business with people they already know even if it is simply and duplicatable. However, I am not willing to sham the traditional method of building a MLM business completely without mentioning that, if you are an extrovert, social butterfly with a large social circle, sharing your products and business may work for you. Unfortunately, most of us are shy and introverted.