In this episode of Why Do Pets Matter, I sit down with my longtime friend and fellow Irish Setter enthusiast, Chris Murphy, the founder and CEO of Lucky Plus Dog. We dive into how he took a simple idea; beautiful, durable collars, and turned it into a mission-driven company that supports rescues, empowers refugee artisans, and helps pet parents keep their animals safer than ever. Chris shares how his partnership with the FI GPS tracker has transformed the way families protect their dogs, why peace of mind matters just as much as style, and how data like steps, barking activity, and even water intake can help us understand our pets on a deeper level. We also talk about his love for the Irish Setter breed, the joy and chaos of raising active dogs, the way shelter needs have shifted since the pandemic, and how Lucky Dog gives back to the organizations doing the hardest work in animal welfare. This conversation is full of heart, practicality, laughter, and a shared passion for helping people and pets live safer, happier lives together. Watch It: https://youtu.be/JX_hojr4EGM   Guest Links: https://www.linkedin.com/in/chrispmurphy/ https://luckyplusdog.com/?srsltid=AfmBOopQ6GsgnocbBKVYGt9N6EDHQWWaCSqvkqcmoBn7QFOG6S9wvqgx   Show Links: https://hamiltonlawandmediation.com/ https://www.facebook.com/HLawMediation Debra's Book: "Nipped in the Bud, Not in the Butt: How to Use Mediation To Resolve Conflicts Over Animals," https://www.amazon.com/Nipped-Bud-Not-Butt-Mediation/dp/151502024X/ref=sr_1_1 SUBSCRIBE: https://www.youtube.com/@HLawMediation #WhyDoPetsMatter #LuckyDog #PetSafety #FiCollar #DogParents #PetTracking #PetWelfare #RescueDogs #HumanAnimalBond