An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
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An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
The Impact of Influencers: How Social Media Personalities Shape Our Buying Decisions
Why We Buy: The Science of Shopping Psychology
9 minutes 30 seconds
3 months ago
The Impact of Influencers: How Social Media Personalities Shape Our Buying Decisions
In this episode, we delve into the powerful role of social media influencers in shaping consumer behavior. We explore how these online personalities sway our purchasing decisions, the psychology behind their influence, and the implications for businesses and consumers alike. From the rise of influencer marketing to the ethical considerations, join us as we dissect this modern phenomenon.
Why We Buy: The Science of Shopping Psychology
An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
