An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
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An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
The Mirage of Memories: How Memory Influences Our Purchasing Decisions
Why We Buy: The Science of Shopping Psychology
10 minutes 37 seconds
4 days ago
The Mirage of Memories: How Memory Influences Our Purchasing Decisions
In this episode, we delve into the fascinating world of memory and its impact on our buying behavior. We explore how marketers tap into our past experiences, emotions, and even our forgetfulness to shape our purchasing decisions. From the role of nostalgia in branding to the use of scent and sound to trigger memory recall, we uncover the subtle and not-so-subtle ways memory influences our shopping psychology.
Why We Buy: The Science of Shopping Psychology
An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
