An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
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An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
The Sweet Spot: How Pricing Psychology Influences Our Purchasing Decisions
Why We Buy: The Science of Shopping Psychology
12 minutes 9 seconds
4 months ago
The Sweet Spot: How Pricing Psychology Influences Our Purchasing Decisions
In this episode, we delve into the fascinating world of pricing psychology. We explore how prices ending in .99 affect our perception of value, the influence of price anchoring, and the role of perceived quality in our purchasing decisions. Join us as we uncover the subtle ways pricing strategies manipulate our brains and wallets.
Why We Buy: The Science of Shopping Psychology
An in-depth exploration of the psychological forces driving consumer behavior and financial decisions. Through historical cases, scientific research, and modern marketing phenomena, we uncover how our brains process purchasing decisions and why we make the financial choices we do.
