Ever wonder what it’s actually like to be a full-time YouTuber? In this episode, Caroline flips the script and interviews Shane about his journey from hobbyist to full-time content creator. We’re pulling back the curtain on how YouTubers make money, the truth about brand deals, quitting the 9–5, LLCs, sponsorship drama, and what most people get completely wrong about being a YouTuber.
Whether you're a fellow creator, thinking of starting your own channel, or just curious about how this all works — we hope you enjoy this honest and transparent behind-the-scenes look into life as a YouTube content creator.
💬 Submit YOUR questions or topics (anonymously) for a future podcast here: https://shanewhatley.com/wife-approved-podcast/
--Sponsored by Aqara –
Check out all their Black Friday/Cyber Monday Deals!
https://amzn.to/3VSmrK3
Show Notes:
The book Shane references - High Performance Habits
https://amzn.to/4ilcTkR
The High Performance Planner:
https://amzn.to/4reDAfb
🕚 Chapters:
00:00 Intro
2:35 Starting For The Right Reasons
4:11 About Shane's YouTube Channel
5:10 How Do YouTubers Make Money?
10:28 When To Quit Your Day Job?
16:00 What Are Caroline's Roles In The Business?
19:00 Should You Start an LLC?
20:50 In-House vs. Hiring Out Help
25:35 Don't Get Overwhelmed
27:55 Working with Sponsors
33:30 Aqara Smart Home Deals
34:30 Being Honest & Sponsorships
37:20 Misconceptions About YouTubers
38:00 Using Management Companies?
42:33 People's Reactions To Content Creators
43:05 Biggest Challenges & Future Goals
56:25 Part 2 Teaser
57:28 Bonus Question - Task Management
1:04:55 Wrapping It Up
NOTE: This description contains affiliate links. As an Amazon Associate I earn from qualifying purchases.