Will Mosley, father of six and creative director for million-dollar brands, gets real about building a business that *doesn’t*cost you your marriage, your kids, or your sanity.
As the founder of Start Right, Will helps overworked founders and parentpreneurs build brands, systems, and teams that give them their time back — not take it away.
In this opening conversation, he explains:
◼️ The mindset shifts that stop guilt-driven burnout
◼️ Why doing it all yourself caps growth (and energy)
◼️ How to delegate early (without blowing the budget)
◼️ Upwork vs. Fiverr: when to use each for leverage
◼️ Building 80–90% margins with A-list talent and simple systems
◼️ Staying present at home while still hitting the work requirements
◼️ A practical path: past → present → future to buy back your time
---
🕒 Chapters
00:00 Intro — Start Right & who this is for
00:00:42 Today’s Topic — Build a business *without* burning out your family
00:02:04 Chapter 1: The Past — Workaholic guilt, no playbook for parenting
00:04:01 Burnout Roots — Guilt, overcommitment, and not caring for yourself
00:07:12 Roles, Trade-offs & Ownership at Home
00:10:00 The DIY Trap — “I’ll do it myself” caps growth
00:11:24 (Quick Intermission) Coffee run ☕️
00:13:14 Chapter 2: The Present — Aligning the household on a shared mission
00:17:04 Staying Present — FaceTime rhythms & being available when home
00:20:06 Delegate or Burn Out — The case for leverage
00:20:23 Fiverr vs. Upwork — One-off deliverables vs. ongoing roles
00:22:25 Engineer 80–90% Profit — Find A-list talent, test small, scale hours
00:24:20 Hiring Playbook — Paid test projects to identify A-players
00:26:59 The Future — More content, scaling team hours, more family time
00:27:45 Closing — Security for the family, next episode tease
---
🧠 Follow Will
📸 Instagram – @williamcmosley
💼 LinkedIn – https://www.linkedin.com/in/williamcmosley/
🎥 YouTube – https://www.youtube.com/@williamcmosley
🌐 Website – [https://startrightllc.com](https://startrightllc.com/)
---
💡 Start Right
For overworked founders and parentpreneurs who want clarity, systems, and freedom.
Build your brand. Clear your backlog. Buy back your time.
→ [https://startrightllc.com](https://startrightllc.com/)
All content for Will Mosley Podcast is the property of Will Mosley and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Will Mosley, father of six and creative director for million-dollar brands, gets real about building a business that *doesn’t*cost you your marriage, your kids, or your sanity.
As the founder of Start Right, Will helps overworked founders and parentpreneurs build brands, systems, and teams that give them their time back — not take it away.
In this opening conversation, he explains:
◼️ The mindset shifts that stop guilt-driven burnout
◼️ Why doing it all yourself caps growth (and energy)
◼️ How to delegate early (without blowing the budget)
◼️ Upwork vs. Fiverr: when to use each for leverage
◼️ Building 80–90% margins with A-list talent and simple systems
◼️ Staying present at home while still hitting the work requirements
◼️ A practical path: past → present → future to buy back your time
---
🕒 Chapters
00:00 Intro — Start Right & who this is for
00:00:42 Today’s Topic — Build a business *without* burning out your family
00:02:04 Chapter 1: The Past — Workaholic guilt, no playbook for parenting
00:04:01 Burnout Roots — Guilt, overcommitment, and not caring for yourself
00:07:12 Roles, Trade-offs & Ownership at Home
00:10:00 The DIY Trap — “I’ll do it myself” caps growth
00:11:24 (Quick Intermission) Coffee run ☕️
00:13:14 Chapter 2: The Present — Aligning the household on a shared mission
00:17:04 Staying Present — FaceTime rhythms & being available when home
00:20:06 Delegate or Burn Out — The case for leverage
00:20:23 Fiverr vs. Upwork — One-off deliverables vs. ongoing roles
00:22:25 Engineer 80–90% Profit — Find A-list talent, test small, scale hours
00:24:20 Hiring Playbook — Paid test projects to identify A-players
00:26:59 The Future — More content, scaling team hours, more family time
00:27:45 Closing — Security for the family, next episode tease
---
🧠 Follow Will
📸 Instagram – @williamcmosley
💼 LinkedIn – https://www.linkedin.com/in/williamcmosley/
🎥 YouTube – https://www.youtube.com/@williamcmosley
🌐 Website – [https://startrightllc.com](https://startrightllc.com/)
---
💡 Start Right
For overworked founders and parentpreneurs who want clarity, systems, and freedom.
Build your brand. Clear your backlog. Buy back your time.
→ [https://startrightllc.com](https://startrightllc.com/)
100-hr CEOs 🤯 Subscribe for weekly CMO/CTO AI playbooks to scale smarter.
If I were in charge of your company’s growth, I wouldn’t start with branding, websites, or chasing followers — I’d focus on the moves that drive revenue now. This video breaks down the exact system I use to help founders grow faster, whether you sell digital products, services, or physical goods.
I explain:
• The three product types and how each impacts your KPIs.
• How to identify “desperate now” customers who will buy immediately.
• Why attention is a currency (and how to monetize it).
• How to choose between audience growth, service offers, or physical products.
• The fastest way to launch revenue-driving offers without overbuilding.
• The metrics I track before spending a single marketing dollar.
• How to scale from your first wins into a repeatable growth system.
00:00 Intro
02:15 The Three Product Types
05:00 Picking the Right Starting Point
07:20 Finding “Desperate Now” Customers
10:00 Monetizing Attention
13:15 Fast Offer Launch Strategy
16:00 Tracking Metrics That Matter
19:30 Turning First Wins Into a Growth Engine
23:00 Common Growth Mistakes
26:00 Final Thoughts & Next Steps
Follow Will:
Instagram – [https://instagram.com/williamcmosley](https://instagram.com/williamcmosley)
X – [https://x.com/williamcmosley](https://x.com/williamcmosley)
YouTube – [https://youtube.com/@williamcmosley](https://youtube.com/@williamcmosley)
TikTok – [https://tiktok.com/@williamcmosley](https://tiktok.com/@williamcmosley)
LinkedIn – [https://linkedin.com/in/williamcmosley](https://linkedin.com/in/williamcmosley)
Will Mosley Podcast
Will Mosley, father of six and creative director for million-dollar brands, gets real about building a business that *doesn’t*cost you your marriage, your kids, or your sanity.
As the founder of Start Right, Will helps overworked founders and parentpreneurs build brands, systems, and teams that give them their time back — not take it away.
In this opening conversation, he explains:
◼️ The mindset shifts that stop guilt-driven burnout
◼️ Why doing it all yourself caps growth (and energy)
◼️ How to delegate early (without blowing the budget)
◼️ Upwork vs. Fiverr: when to use each for leverage
◼️ Building 80–90% margins with A-list talent and simple systems
◼️ Staying present at home while still hitting the work requirements
◼️ A practical path: past → present → future to buy back your time
---
🕒 Chapters
00:00 Intro — Start Right & who this is for
00:00:42 Today’s Topic — Build a business *without* burning out your family
00:02:04 Chapter 1: The Past — Workaholic guilt, no playbook for parenting
00:04:01 Burnout Roots — Guilt, overcommitment, and not caring for yourself
00:07:12 Roles, Trade-offs & Ownership at Home
00:10:00 The DIY Trap — “I’ll do it myself” caps growth
00:11:24 (Quick Intermission) Coffee run ☕️
00:13:14 Chapter 2: The Present — Aligning the household on a shared mission
00:17:04 Staying Present — FaceTime rhythms & being available when home
00:20:06 Delegate or Burn Out — The case for leverage
00:20:23 Fiverr vs. Upwork — One-off deliverables vs. ongoing roles
00:22:25 Engineer 80–90% Profit — Find A-list talent, test small, scale hours
00:24:20 Hiring Playbook — Paid test projects to identify A-players
00:26:59 The Future — More content, scaling team hours, more family time
00:27:45 Closing — Security for the family, next episode tease
---
🧠 Follow Will
📸 Instagram – @williamcmosley
💼 LinkedIn – https://www.linkedin.com/in/williamcmosley/
🎥 YouTube – https://www.youtube.com/@williamcmosley
🌐 Website – [https://startrightllc.com](https://startrightllc.com/)
---
💡 Start Right
For overworked founders and parentpreneurs who want clarity, systems, and freedom.
Build your brand. Clear your backlog. Buy back your time.
→ [https://startrightllc.com](https://startrightllc.com/)
