From L’Oréal to Bordeaux, from vineyards to active ingredients — this week on The Wine Podcast, Suzanne Mustacich speaks with Charlotte Bouygues, who shares how she built Dix Hectares and the synergy between regenerative farming, sustainable luxury and one of France’s iconic wine estates, Château Montrose.
Charlotte shares:
• How her time at L’Oréal prepared her for building a brand from scratch
• Why regenerative farming is central to both viticulture and skincare
• How ten active ingredients from Montrose became the foundation of her seasonal blends
• Utopia Estates — from Bordeaux to Virginia’s Lost Mountain
• And yes… whether a Montrose spa might someday happen
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Check on Château Montrose wines on Wine-Searcher:
https://www.wine-searcher.com/merchant/17445-chateau-montrose
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About Dix Hectares https://dixhectares.com/
Chapters
00:00 Charlotte Bouygues, Dix Hectares and Bouygues Family Wine Estates
02:13 Montrose, the inspiration for Dix Hectares
04:00 Inspired by Lady Bamford's success at Daylesford
04:44 From L'Oreal to Dix Hectares
05:29 Fields not suitable for wine grapes find a new raison d'etre
06:36 Regenerative Farming is about having a positive impact
07:01 Regenerative Farming Practices
08:13 Synergy between viticulture and plants grown for cosmetics
09:05 Active Ingredients, Traceability, and Extraction Methods
10:24 Active Ingredients studied using proteomic science
11:28 First Ten Active Ingredients Made into Master Blend for Seasonal Skincare
12:21 Two Collections a year, adapted to seasons
14:06 Regenerative farming at Dix Hectares, an authentic, holistic approach
17:47 The Bouygues family
20:54 Charlotte Bouygues and the wine business
23:28 Lost Mountain Vineyard in Virginia: A Tiny Gem
25:48 Will there be a spa at Château Montrose?
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