❓Why do we feel the need to apologise for the cost of our products or services?

❓How can your perception of expense affect your pricing? Will someone be willing to buy something you'd consider to be too expensive?

❓Why shouldn't you set your prices based on how you value your product? How can this affect your sales?

❓How is it possible to increase your prices, lose customers, and still gain a profit?

In this episode, Ash and Shirley look at how valuing yourself influences a customer's perception on the quality of your business. The explore the way someone's perception of wealth changes, and how there will always be people willing to pay more than you may think. So let us know- is there anything you deem too expensive to spend money on? We'd love to hear from you!