In today’s episode, I sat down with the incredible Louise Harris, who’s been running her own content marketing and editing firm for over 30 years. We dug deep into everything from building your brand and sharing your story, to the real reason why every author needs an editor (spoiler: it’s not just about catching typos!). Louise shared her journey, offered practical advice for business owners who want to turn life lessons into books, and broke down how to create consistent content that builds credibility online. We even tackled the reality of writing for both readers and search engines, and how to overcome that daunting feeling of staring at a blank page. My hope is that you walk away knowing you have what it takes to share your story—and that sometimes, taking small steps every day really is the secret to big results.

Connect with Louise HarrisWebsite:https://louisecarronharris.com/

LinkedIn:https://www.linkedin.com/in/louiseharris99/

I’m building an online business in public — sharing every win, setback, and “I can’t believe that happened” moment along the way. If you’ve ever wondered what it really looks like to start from scratch, come along for the ride. Join the journey at https://wisdom.beehiiv.com/Chapters

1. Introduction to Wisdom Journey & Louise Harris
   00:00:00 – 00:01:10

2. Louise’s Writing Journey & Book Corrections
   00:01:10 – 00:02:29

3. Lessons Learned from Journalism, Publishing, and Marketing
   00:02:29 – 00:05:18

4. The Power of Branding for Business Owners
   00:05:21 – 00:06:39

5. Founding LAST Research and Editing: The Story & Acronym
   00:06:39 – 00:10:48

6. Editing Novels vs. Editing Others’ Work
   00:10:48 – 00:12:23

7. Why Every Author Needs an Editor
   00:12:24 – 00:16:08

8. Common Writing & Content Mistakes Entrepreneurs Make
   00:16:11 – 00:19:12

9. How to Prepare Your Manuscript for an Editor
   00:19:13 – 00:21:07

10. Content as Credibility & Consistency in Communication
    00:21:08 – 00:22:36

11. Balancing Writing for Readers vs. Search Engines
    00:22:37 – 00:25:36

12. Content Planning for New Coaches & Consultants
    00:25:36 – 00:29:10

13. Turning Life Lessons Into a Book: First Steps
    00:29:11 – 00:31:34

14. Breaking Down the Book Writing Process
    00:31:38 – 00:34:18

15. When to Start Working with an Editor
    00:34:19 – 00:37:17

16. How to Choose the Right Editor
    00:37:18 – 00:41:03

17. Lightning Round: Writing Tools, Advice, and More
    00:41:03 – 00:42:57

18. Where to Find Louise Harris & Closing Thoughts
    00:42:57 – 00:44:30