In this episode of Wisdom Journey, host Wisdom Okonkwo sits down with Derek Hales, founder and editor-in-chief of NapLab.com, a leading authority in mattress reviews and sleep solutions. With over a decade of experience and more than 410 mattresses rigorously tested, Derek shares his journey of turning a personal need into a thriving digital brand that has helped millions find better sleep.
We dive deep into how Derek built NapLab, the strategies that grew it from a side project to a small-to-medium business with a full team, and his philosophy of radical transparency in reviews. Derek also opens up about the challenges of affiliate marketing, building trust in a skeptical industry, hiring and training team members, managing workflows, and navigating lawsuits and algorithm changes.
What You’ll Learn in This Episode:
How Derek started reviewing mattresses “by accident” and quickly realized it could be a business.
The business model behind NapLab and why affiliate marketing works in the sleep industry.
Why transparency and detailed methodology have been key to earning trust.
The role of luck, timing, and the decision to go “all in” early in his success.
How he built and organized a small but effective team.
The tools, plugins, and systems that power NapLab’s operations.
The evolution of their video strategy on YouTube and how quality and quantity have improved.
Why he focuses on content depth and expertise to survive Google updates.
Advice for creators on starting, persevering, and finding profitable niches.
The weirdest thing he’s done to test a mattress — and what to watch out for in the industry.
Links and Resources:
Visit NapLab: https://naplab.com
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