
Modern Indian politics is no longer built in party offices alone. It is shaped by consultants who understand voter behaviour, digital influence, emotion, and perception better than ever before. These strategists use data, storytelling, and psychological design to craft leaders, build narratives, and engineer momentum across states and communities. Elections today are battles of branding, not just ideology—where technology meets human emotion and consultants quietly shape the direction of democracy. This program with RajaRao Pagidipalli explores the hidden machinery behind modern campaigns, the rise of political consulting, and the new science that decides elections long before the first vote is cast.
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