In this weeks episode I sat down with George Artemi, the visionary behind Roll Boys, one of the most talked-about brands in London right in now. This episode is packed with lessons and inspiration as we dive into the mindset, hustle and wild journey of building from the ground up. If you love a classic founder story that's honest, raw and shows the real story of what it takes to take an idea and run with it, then you're going to enjoy this!