Half of consumers worldwide today used a smartphone in their most recent retail purchase. 48% of consumers use mobile smartphones as part of their most recent purchase journey, that whether to compare prices, check inventory, or make purchases. And given all this action that continues to mount on the mobile platform ranging across the purchase journey, your e-commerce initiatives are mobile optimized in order to be out in front of those mobile shopping consumers. Beyond that, you need to execute loyalty initiatives and promotional campaigns that are tailored to the growing demographic of those browsing and buying via mobile today.