Every founder wants more leads, more visibility, and more traction — but almost nobody knows how to extract maximum output from minimum effort.
This Best Bits episode breaks down Jess Schultz’s GTM Multivitamins framework — the most efficient early-stage growth strategy we’ve ever covered on Making Revenue Tick.
Jess shows you how to turn a single conversation, customer call, or podcast into dozens of high-impact assets you can use for demand gen, outbound, social proof, and pipeline creation.
If you’re a founder, operator, or early GTM hire trying to create traction without a big budget or team… this is the episode to watch.
What You’ll Learn (In 12 Minutes Flat)
How to turn 1 hour of effort into 30+ pieces of GTM content
How to use podcasts as a multiplier for content, credibility, outbound, and SEO
Why your best positioning and messaging already exist inside customer calls
How to activate “mindshare precedes market share” using simple repurposing loops
How to use podcasts and content for high-conversion outbound (without being salesy)
Why most founders are sitting on untapped gold mines of messaging
How to repurpose across email + LinkedIn without sounding repetitive
How to build reach without spending more time, money, or headcount
Why This Clip Matters
Most startups don’t fail because they lack resources — they fail because they don’t know how to leverage what they already have.
Jess’s “GTM Multivitamins” strategy lets you:
Get traction before hiring
Increase reach without increasing bandwidth
Stay visible to your ICP
Build demand and pipeline while doing work you already planned to do
This is the content playbook founders wish they knew two years earlier.
Who This Is For
Seed → Series A founders trying to build demand with limited capacity
Marketing & Sales leaders who want to scale signal, not noise
Operators responsible for pipeline, messaging, and GTM
Anyone who wants to work smarter, not harder
Connect
Jess on LinkedIn: https://www.linkedin.com/in/jessicatschultz
Jess’s Newsletter: https://playbook.amplifyscales.com/
Richard on LinkedIn: https://www.linkedin.com/in/richwash/
Growth Magnet: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7083793079794556928
#GTM #StartupGrowth #ContentStrategy #FounderLedSales #DemandGen #MarketingTips #SalesEnablement #LinkedInGrowth #PodcastMarketing #AmplifyScales #TickTalent #WMYT