This is a best-bits episode from a conversation I recorded last year with my great friend James Bissell — also known as @TheRevenueEnabler — on his podcast, Hit Your Numbers.
If you’re actively job searching — or quietly thinking about your next move — this episode will change how you think about your CV, interviews, and how hiring decisions are actually made.
We break down why most CVs fail in seconds, and why it’s rarely because candidates lack experience or talent.
The real issue is positioning.
I share a simple framework that explains how companies really evaluate people — the four types of hires they make:
subtractors, adders, dividers, and multipliers.
Once you understand this, a lot suddenly makes sense:
why great candidates get overlooked
why “strong experience” isn’t enough
why generic CVs all blur together
and why hiring managers respond to some people immediately
We also cover practical, no-nonsense advice on:
why “personal profiles” don’t work
how to reframe your CV around business challenges
how to stand out without applying for hundreds of roles
and why conversations matter more than applications
This episode is especially useful if you:
feel stuck in your job search
aren’t getting responses despite strong experience
want to move into a higher-impact role
or want to be seen as a multiplier, not just another applicant
If you want to stop sending CVs into the void and start winning real conversations, this one is worth your time.
Follow James on LinkedIn: https://www.linkedin.com/in/james-bissell1/
Follow Richard on LinkedIn:
https://www.linkedin.com/in/richwash/
#JobSearch, #Careers, #Hiring, #SalesCareers, #Leadership