Summary

In this engaging conversation, I sit down with Christian and we explore the journey of building Near Earth Socks, the challenges of transitioning from photography to product creation, and the importance of sustainability in the running industry. We discuss Nike's recent entry into trail running, the potential impact of the Olympics on the sport, and the significance of authenticity and connection in branding. Christian shares insights on the meaning behind his brand's name and the role of nostalgia in sports culture, emphasizing the need for genuine experiences in marketing.

It was an honor hosting this conversation with Christian, enjoy!