Do you have a desire to build an audience and market your nonfiction book on podcasts?

God never intended for it to feel frustrating or yucky when getting your book out there. He simply wants you to serve those He called you to, and share how you can help them.

On this episode of the podcast I chat with Kim Stewart. She shares how to use the power of podcasting to build your audience, market your book, and steward your message in a way that honors God and your time.

On this episode you will hear:

• The journey of birthing her podcast

• How she wanted to create her own content, but she didn’t want to write a blog, or do video, so the best option was an audio podcast

• Pay attention to what you love to do and pick a marketing method that resonates with you

• How the name of her podcast came from a group that she was running

• How she had a vision to have conversations on the podcast about all things book marketing

• How she chose to niche down her podcast topic to using podcasts to market your book

• The power of guesting on podcasts and hosting a podcast

• How to make your podcast your own

• Types of podcasts: solo, interview, seasonal, collaboration, private, capsule, panel, special series, etc.

• People who listen to her show need to know that marketing is simply letting people know that you can help them

• Understanding your podcast metrics: reach, listens, downloads, etc.

• Track how much time it’s taking you to work on your podcast

• What is your podcast goal and figure out whether you are seeing a return on investment based on your goal

• Self-sponsored ads on your podcast

Listen to her podcast on Apple Podcast:

https://podcasts.apple.com/us/podcast/book-marketing-mania-start-a-podcast-guest-on/id1574227208

Learn more about her podcast:

https://kimstewartmarketing.com/podcast/