How do you build authentic worlds for brands using design? What does it take to lead your own studio? And why are cross-cultural influences so important in brand design?
In this enlightening conversation, Asmah Mansur-Williams shares her inspirational story into brand design - from following her personal creative passions at a young age to co-founding her own international design practice, The Black Pepper Studio. She reflects on her journey into the world of brand, and is generous with her advice for aspiring designers and entrepreneurs.
From Lagos to London to Toronto, Asmah shares the multitude of influences that continue to shape her design philosophy and values, helping to build beautiful worlds for lifestyle brands by drawing on cross-cultural references. She highlights Shini Park, Lotta Nieminen, and her studio Co-Founder Nkenna Amadi as personal influences. The brands Asmah spotlights are Clue Perfumery, Merrachi, 39BC, and the magazines Kinfolk and Serial.
You can explore Asmah's incredible work at https://www.theblackpepperstudio.com/, and find her on LinkedIn and Instagram as @asmahmwilliams.
This episode is brought to you in partnership with Robert Half - and if you're looking for your next opportunity, or building a team and want to find out more after hearing about their brilliant work here, you can visit their website: https://www.roberthalf.com/gb/en\.
Or, contact Madeleine Barnes directly:
https://www.linkedin.com/in/madeleinebarnesmarketingrecruitment/
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