What happens when a woman with zero preconceived notions steps into the food world and builds a 30-year culinary powerhouse? Last week, I sat down with Susan Wilcox, founder of The Herb Box, whose fearless leap into catering in 1995 sparked one of Scottsdale’s most beloved restaurant brands. Susan shared how she turned a whole-foods vision (long before it was cool) into a thriving business with two restaurant locations, private dining, and a full-service catering company — all while staying g...
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What happens when a woman with zero preconceived notions steps into the food world and builds a 30-year culinary powerhouse? Last week, I sat down with Susan Wilcox, founder of The Herb Box, whose fearless leap into catering in 1995 sparked one of Scottsdale’s most beloved restaurant brands. Susan shared how she turned a whole-foods vision (long before it was cool) into a thriving business with two restaurant locations, private dining, and a full-service catering company — all while staying g...
The Unscripted Journey of Susan Wilcox and The Herb Box
Women in Restaurant Leadership
24 minutes
1 week ago
The Unscripted Journey of Susan Wilcox and The Herb Box
What happens when a woman with zero preconceived notions steps into the food world and builds a 30-year culinary powerhouse? Last week, I sat down with Susan Wilcox, founder of The Herb Box, whose fearless leap into catering in 1995 sparked one of Scottsdale’s most beloved restaurant brands. Susan shared how she turned a whole-foods vision (long before it was cool) into a thriving business with two restaurant locations, private dining, and a full-service catering company — all while staying g...
Women in Restaurant Leadership
What happens when a woman with zero preconceived notions steps into the food world and builds a 30-year culinary powerhouse? Last week, I sat down with Susan Wilcox, founder of The Herb Box, whose fearless leap into catering in 1995 sparked one of Scottsdale’s most beloved restaurant brands. Susan shared how she turned a whole-foods vision (long before it was cool) into a thriving business with two restaurant locations, private dining, and a full-service catering company — all while staying g...
