When Thayer Lavielle joined Wasserman, she recognized an opportunity to drive change from within one of the world’s leading sports and entertainment agencies. What began as a conversation about how to better support women across industries became The Collective—a global initiative dedicated to advancing the power of women through data, strategy, and storytelling. As Managing Director, Thayer has helped transform how brands and organizations view women’s impact as consumers, fans, and leaders....
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When Thayer Lavielle joined Wasserman, she recognized an opportunity to drive change from within one of the world’s leading sports and entertainment agencies. What began as a conversation about how to better support women across industries became The Collective—a global initiative dedicated to advancing the power of women through data, strategy, and storytelling. As Managing Director, Thayer has helped transform how brands and organizations view women’s impact as consumers, fans, and leaders....
Inside the Shopper’s Mind: What Every Brand Needs to Know
Women of Influence by SheSpeaks
21 minutes
3 months ago
Inside the Shopper’s Mind: What Every Brand Needs to Know
Retail media is rewriting the rules of marketing, and Cyndi Loza is here to break it all down. As Senior Editor at Path to Purchase Institute, she shares what brands need to know about AI, shopper behavior, and why in-store still matters more than you think. Cyndi also reflects on her journalism roots, defining influence, and navigating work-life balance as a parent and professional. Episode Highlights How retail media is reshaping the marketing funnelWhat shoppers really want in-storeThe rol...
Women of Influence by SheSpeaks
When Thayer Lavielle joined Wasserman, she recognized an opportunity to drive change from within one of the world’s leading sports and entertainment agencies. What began as a conversation about how to better support women across industries became The Collective—a global initiative dedicated to advancing the power of women through data, strategy, and storytelling. As Managing Director, Thayer has helped transform how brands and organizations view women’s impact as consumers, fans, and leaders....
