When Thayer Lavielle joined Wasserman, she recognized an opportunity to drive change from within one of the world’s leading sports and entertainment agencies. What began as a conversation about how to better support women across industries became The Collective—a global initiative dedicated to advancing the power of women through data, strategy, and storytelling. As Managing Director, Thayer has helped transform how brands and organizations view women’s impact as consumers, fans, and leaders....
All content for Women of Influence by SheSpeaks is the property of SheSpeaks, Inc. and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
When Thayer Lavielle joined Wasserman, she recognized an opportunity to drive change from within one of the world’s leading sports and entertainment agencies. What began as a conversation about how to better support women across industries became The Collective—a global initiative dedicated to advancing the power of women through data, strategy, and storytelling. As Managing Director, Thayer has helped transform how brands and organizations view women’s impact as consumers, fans, and leaders....
The Art of Publicity: Expert Advice on Success from Heidi Krupp
Women of Influence by SheSpeaks
28 minutes
9 months ago
The Art of Publicity: Expert Advice on Success from Heidi Krupp
In this episode, we sit down with PR powerhouse Heidi Krupp, a master publicist and brand strategist with decades of experience shaping bestselling books and personal brands. From working at ABC’s 20/20 to launching her own successful agency, she shares her journey, the art of storytelling in PR, and what it takes to craft a message that resonates. We also dive into the current media buzz surrounding the Justin Baldoni & Blake Lively case, breaking down what people get wrong about publici...
Women of Influence by SheSpeaks
When Thayer Lavielle joined Wasserman, she recognized an opportunity to drive change from within one of the world’s leading sports and entertainment agencies. What began as a conversation about how to better support women across industries became The Collective—a global initiative dedicated to advancing the power of women through data, strategy, and storytelling. As Managing Director, Thayer has helped transform how brands and organizations view women’s impact as consumers, fans, and leaders....
