Join us in this episode as Jessica Padula, Vice President of Marketing & Head of Sustainability at Nespresso in the US, shares insights about her target audiences and how, even after nine years at the brand, she continues to feel inspired by its purpose. She reminded us that the more aware you are of the power a brand has to make the world a better place, the more joy and purpose you’ll find in the work.

Jessica also opened up about building a personal brand — and how challenging it can be, especially when it comes with judgment. But also about the reward it brings — starting with the messages from people you’ve inspired, which makes it all worth it.

We also talked about reactive marketing — not just reacting on X when something happens, but actually anticipating and being exactly where your audience is going to be. That’s something Nespresso does with precision.

This episode is for every woman who cares about the impact behind the brand. Whether you lead one, build one, or work with one — it’s a conversation that will spark new ideas.

Hope you enjoy it!