Join us in this episode as Amy Mansell, the Global Partnerships Director at Elemis, shares everything about their groundbreaking partnership with the F1 Aston Martin Aramco team, their new brand ambassador Jessica Hawkins, and—most importantly—how exciting and meaningful it is to be writing the playbook of women in sports.

Elemis is the first beauty brand to partner with F1, and Amy opens up about what it means to step into this space—and how this moment could change the lives of little girls: from feeling invited to celebrate as fans to dreaming of joining the sport as drivers. And everything in between.

It was a pleasure to hear firsthand everything Elemis is doing and what’s coming, and how Amy’s leadership and background are shaping what that looks like.

If you're trying to get your brand into sports—or simply looking to engage your audience where they are, even if it hasn’t been done before—this episode is for you.

Hope you enjoy it!