Join us in this episode as we talk with Julie Yufe, an incredible marketer with more than 20 years of experience, who most recently served as Senior Vice President of Marketing for Vodka, Rum, Gin & Liquors at Diageo.

This episode is for you to listen to, but beyond that, it’s about learning how to really listen to your audience. For Julie, that’s step number 1, 2, and 3 when it comes to tapping into culture, and I couldn’t agree more.

Julie is such an energetic woman, and it was my absolute pleasure to listen to her, and I’m sure it will be the same for you.

So watch it, LISTEN to it, and enjoy it!