Join us in this episode as Sally Barton, the US Marketing Excellence Lead at Mondelēz International, shares her journey leading marketing with empathy, building creative teams, and embracing cultural insights.

Sally is such a warm and inspiring human being, with tons of experience across many beloved brands. She moved from the UK to the US, gaining a fresh perspective on people, cultures, and why understanding them is key in every marketing campaign she leads.

She believes work is all about friendship — if you know me at all, you know that part really hit home. For Sally, competition isn’t about others; everyone runs their own race, and we should celebrate each other’s wins. In her role, she supports marketing and creative teams to work happily, better, and more effectively — because after all, we work too many hours not to have fun — and just by listening to this episode, you’ll get a dose of that excellence.

So, I suggest you grab a cup of coffee, tea, water — or whatever you like — a Mondelēz cookie, and enjoy this episode.