Nikki began her career in 1997 with Champion Nutrition. In 1998, she joined her father  and  brother  to  add  her  expertise  to the successful start-up of CytoSport / Muscle Milk, where she  was  instrumental  in creating the  infrastructure  of  their  operation  which became a 200,000 square foot headquarters housing business operations, marketing and a  state-of-the-art manufacturing facility.  She began to direct the Brandin early 2001 and was named Chief Marketing Officer in 2009. She led all brand activity including innovation, packaging, advertising, sports marketing, collegiate programming, lifestyle marketing, national events and sampling. The  family  sold  the  award-winning business  to  Hormel  Food  Company,  where  Nikki stayed in her role. In 2016, she joined her father and brother at another startup, then fast forward to  2019, when the entrepreneurial family launched the ALTWELL line of CBD products where she again leads the brand and marketing  efforts.  

Nikki lives  in Alamo  with  her  husband  and  four  children. When  not  running  from  sports  to  dance, they love to travel. Get to know more about the business at altwell.com.