#WorkMomSays grit isn’t just for tough times—it’s the key to lasting success. In this episode, Lori shares firsthand stories and practical strategies for growing your grit, even when you’re tired, discouraged, or tempted to quit. Discover the difference between motivation and perseverance, how to connect with your purpose, and why consistency and resilience matter more than talent. Get actionable steps to develop your own grit plan, learn from failures, and see how a growth mindset can turn setbacks into powerful comebacks. Themes discussed in this episode Grit as perseverance and passion—not just toughness The power of purpose (“know your why”) for fueling perseverance Consistency: building habits and showing up even when you don’t feel like it Resilience: learning and bouncing back from failure How a growth mindset helps you turn setbacks into personal progress Episode Highlights Time-stamped inflection points from the show 00:12 – Lori defines grit as key for entrepreneurs and career success, explaining it’s more than just being tough. 01:52 – Lori shares a personal low point and reflects on how grit kept her moving forward despite tough times and temptation to quit. 04:41 – Explains the importance of knowing your purpose and future self as a first step in building grit. 05:17 – Shares her experience with showing up consistently—how hiring a trainer and sticking to a workout schedule developed lasting habits. 07:26 – Discusses resilience and growth mindset: how failing, recovering, and learning from mistakes are critical for building grit. Top Quotes 02:51 – “Grit is what happens when commitment lasts longer than motivation. Motivation is fun, but motivation wears off. Grit is that part of you that doesn’t stop, and even when things get hard, you keep going.” 04:17 – “So one of the things that they say right off the bat to develop grit and stick-to-itiveness is to know your ‘why.’ Purpose fuels perseverance.” 05:30 – “You can’t binge grit. You can build it through boring reps, that’s what I would say.” 15:15 – “Developing grit is not glamorous. It’s sweaty, it’s lonely, it’s unfiltered, but I personally believe it is the foundation for every great success story.” Transcript 00:12Hello everyone, I’m Lori Jo Vest. Thank you so much for joining me for this episode of Work Mom Says, Don’t Be an Idiot. Today, we are going to talk about how to develop grit even when you’re really tired of trying. We were on a call the other day with a bunch of entrepreneurs, and what came up was grit as being something that’s really, really important if you’re going to have your own business. I would say it’s also really, really important to career success. And it’s not about being tough. I mean, people think grit—they think of the old westerns and, you know, you’ve got to be tough. And that’s not what it is. 00:57What it is—is when you are willing to keep going even when things are really difficult, even when your motivation is just kaput and nobody’s paying any attention to what you’re doing. And I feel like I’ve had an opportunity to seriously develop some grit with this digital marketing shop that we own. My husband and I run it, and I was going through a period of time where it just felt really, really hard. Now, we’re bootstrapping. We do not have oodles of money sitting in the bank account letting us lose money on this business, or letting us just kind of play with this business. This business pays our bills, and that means that you have to keep going, even when you don’t feel like it. And most business owners, you know, especially in the early stages, that’s what’s simply true for us. And so there are times when you j