Welcome to Work This Way by FOUNDRY, a new business podcast speaking to real people. No wannabe influencers, no nonsense pseudo health advice, just real human stories across the UK. Our members, partners and ambassadors speak to us about their business stories, sharing the ups and downs, the ugly truth about work in the 21st century.
Here's the pitch, 25 minutes of your life, once a week, to learn about an interesting person and business. They could be your future business partner, customer, lover or a friend. I'm Adam your host, and I cannot wait to share these awesome people and their stories with you.
Welcome to Work This Way by FOUNDRY, a new business podcast speaking to real people. No wannabe influencers, no nonsense pseudo health advice, just real human stories across the UK. Our members, partners and ambassadors speak to us about their business stories, sharing the ups and downs, the ugly truth about work in the 21st century.
Here's the pitch, 25 minutes of your life, once a week, to learn about an interesting person and business. They could be your future business partner, customer, lover or a friend. I'm Adam your host, and I cannot wait to share these awesome people and their stories with you.

In this episode of Work This Way by FOUNDRY, Adam Walker sits down with George Meressa, founder of Clear Ads and member of FOUNDRY Poole. George shares his incredible journey, from challenging beginnings to building one of the leading Amazon advertising agencies in the world.
He opens up about the bold risks that shaped his career, including sponsoring major events to connect with Amazon sellers and travelling globally to win high-value clients. George also discusses why he pivoted early from Google Ads to Amazon Ads, spotting the platform’s untapped potential before most people did.
We dive into his recruitment philosophy, how he adapts to the fast rise of AI in advertising, and the mindset that’s kept him pushing forward through uncertainty. If you’re an entrepreneur or marketer looking for real-world insights on growth, resilience, and staying ahead of industry shifts, this conversation is packed with value.