Ruby has spent her career making organisations more customer-centric. In Singapore, her experience includes working as a Lead UX Researcher at Grab and Strategic Designer at Boston Consulting Group.Previously she worked as a management consultant at Nous Group in Australia. Ruby's career has focused on using Human Centred Design techniques in diverse contexts across the public, private and non-profit sectors to provide advice on product and service design, strategy and policy.Ruby has spoken at multiple international conferences and regularly shares design thought leadership on LinkedIn.Join us to hear us cover:- How do we quantify the business impact of UX design or research- The role of a strategic designer- What most organisations get wrong in digital strategy and design strategy