In this episode, Brad interviews financial advisor Doug Bennett, known as the "goals guy," to discuss the transformative power of goal setting. Drawing from his personal experiences, including overcoming financial struggles and the loss of his parents, Doug shares insights on the importance of writing down goals and how it can influence one's subconscious. He emphasises the significance of physical writing over digital methods, explaining how it helps prioritise what truly matters. KEY TAKEAWAYS Physically writing down goals, rather than typing them, creates a direct link to the subconscious, helping to prioritize and focus on what truly matters. This practice can lead to achieving significant milestones over time. Facing financial challenges, such as nearing bankruptcy, can serve as a catalyst for personal growth and resilience. Learning from tough experiences and maintaining relationships can provide support during difficult times. Establishing a solid financial foundation involves participating in company pension schemes, securing life insurance, and considering income protection. These steps are crucial for long-term financial security. Adopting a mindset of abundance and believing in one's potential can lead to greater achievements. Writing goals as if they have already been accomplished can create a sense of urgency and motivation to reach those goals. Focusing on traditional investment strategies, such as buying and holding assets, is essential for building wealth over time. Avoiding impulsive spending and prioritising savings can lead to financial freedom and a more secure future. BEST MOMENTS "Don't give up. There's always somebody. You need to do what you need to do." "The writing down gives your subconscious the instruction you've already achieved it." "You should really be saving about 15% of your monthly wage." "If you cut your cloth, don't go chasing everybody else." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.