Cosmopolitan is one of the most recognizable brands in media with more than six decades of history. So what does it take to evolve a legacy title for a completely new generation of readers and platforms? In this episode, we sit down with Willa Bennett, the editor in chief of Cosmopolitan and Seventeen, to talk about the real work that goes into modernizing a brand that people think they already know. From redefining the core editorial mission to building platform-specific content to navigati...
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Cosmopolitan is one of the most recognizable brands in media with more than six decades of history. So what does it take to evolve a legacy title for a completely new generation of readers and platforms? In this episode, we sit down with Willa Bennett, the editor in chief of Cosmopolitan and Seventeen, to talk about the real work that goes into modernizing a brand that people think they already know. From redefining the core editorial mission to building platform-specific content to navigati...
The One System Every Entrepreneur Needs to Stop the Chaos and Start Scaling
WorkParty
24 minutes
1 month ago
The One System Every Entrepreneur Needs to Stop the Chaos and Start Scaling
Running a small business means wearing all the hats — CEO, marketer, cashier, bookkeeper — and somehow still finding time to post on Instagram. It’s a lot. That’s why we’re so excited to talk to Kasturi Mudulodu, the President of Commerce at GoDaddy, who’s helping entrepreneurs bring all their moving parts together — online and offline — through easy-to-use payment and point-of-sale tools. In this episode, Kasturi joins Jaclyn and Marina to talk about simplifying the chaos, building confide...
WorkParty
Cosmopolitan is one of the most recognizable brands in media with more than six decades of history. So what does it take to evolve a legacy title for a completely new generation of readers and platforms? In this episode, we sit down with Willa Bennett, the editor in chief of Cosmopolitan and Seventeen, to talk about the real work that goes into modernizing a brand that people think they already know. From redefining the core editorial mission to building platform-specific content to navigati...
