Mark Worrall and Ian Macbeth sit down with Mal McCallion, founder of My Porta, to reveal how AI is quietly transforming the way buyers search for property — and why the traditional portal model may not survive the next five years.
Mal explains why filters are finished, how voice-led AI searches are already here, and what estate agents need to do to make their listings visible to machine intelligence as well as humans.
Whether you're sceptical or sold on AI, one thing’s clear: the way people find property is changing fast — and most agents aren’t ready.
What you’ll learn:
Why discovery is replacing search in the AI era
How to make your listings AI-optimised (hint: it’s not just better photos)
Why platforms like Rightmove could fade if agents don’t adapt
How older generations are becoming unexpected early adopters of voice AI
🎙️ Listen now to stay ahead — or risk being left behind.
In this no-punches-pulled episode, Mark Worrall and Ian Macbeth sit down with Mal McCallion, founder of My Porter, to reveal how AI is quietly transforming the way buyers search for property — and why the traditional portal model may not survive the next five years.
Mal explains why filters are finished, how voice-led AI searches are already here, and what estate agents need to do to make their listings visible to machine intelligence as well as humans.
Whether you're sceptical or sold on AI, one thing’s clear: the way people find property is changing fast — and most agents aren’t ready.
What you’ll learn:
Why discovery is replacing search in the AI era
How to make your listings AI-optimised (hint: it’s not just better photos)
Why platforms like Rightmove could fade if agents don’t adapt
How older generations are becoming unexpected early adopters of voice AI
🎙️ Listen now to stay ahead — or risk being left behind.
🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/