When Tricon Films & Television entered the marketplace in 2000, factual was its primary focus. But as the industry continued to evolve, so did Tricon, keeping pace with the current trends and diversifying its business to answer buyers’ demands. The company began dabbling in the scripted space, scoring a hit with its sci-fi series Sanctuary, and has now put its efforts behind increasing its slate of kids’ content, which includes the talent show The Next Star. The Toronto-based producer and distributor has continued to build out its business. To celebrate its tenth anniversary, Tricon established an office in Los Angeles, seeking out new opportunities to work more closely with the U.S. market. Behind these efforts is Andrea Gorfolova, the president of Tricon, whose finance background and business savvy have helped the company navigate through the last 12 years of changes in the industry. Gorfolova talks to World Screen Weekly about some of the shifts she’s seen in the industry and how Tricon has stepped up to meet these challenges.