When you build a product, the first and most important question isn’t what features should we add? — it’s who are we building for? In this episode of WP Product Talk, we’re joined by Robert Abela of Melapress to explore how your audience shapes every decision you make. From enterprises that demand security and compliance, to agencies that need scalability and flexibility, to end users who want simplicity and speed, your product’s direction, pricing, support model, and growth strategy all hinge on understanding your customer. We dig into: The key differences between building for enterprises, agencies, and end users How to identify your true audience and stay focused on their needs Real-world trade-offs product makers face when choosing their market Lessons from Robert’s journey at Melapress and how he’s navigated audience alignment If you’ve ever struggled with feature creep, pricing decisions, or figuring out who your marketing should target, this episode is for you!