In this week’s episode, I sat down with Philip Hofmacher to unpack the five biggest lessons we’ve learned from generating multiple six figures with our digital products.

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Timestamps:

- Why teaching for free is the fastest way to actually make more sales (01:11)

- The “7-hour rule” that shows how long it really takes someone to buy from you (02:17)

- How to stop undervaluing your knowledge (and why people will happily pay for what you already know) (04:46)

- Why short, actionable mini-courses sell better, get finished more often, and create loyal repeat buyers (12:11)

- How to validate demand for your next digital product before you build it (19:16)

- Your audience is already telling you what they want to buy - you just have to know what to look for (24:01)

- The biggest mistake most creators make when launching digital products (00:31:04)