In this week’s episode, I sat down with Derek Hughes from The Irresistible Writer to talk about how to turn your Substack into multiple streams of revenue (rather than relying on paid subscriptions alone).

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🧰 Grab your FREE Substack Starter Kit: https://mwa.kit.com/podstarterkit

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Follow Derek Hughes on Substack: https://substack.com/@derekhughes

Subscribe To The Irresistible Writer: https://derekhughes.substack.com/

Check Out The Irresistible Substack Agent (AI Tool): https://derekhughes.thrivecart.com/the-irresistible-substack-agent/

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In this value-packed episode, we covered:

- How Derek lost 95% of his Medium income overnight - and why that changed everything about his writing business (00:45)

- Why he stopped building “perfect” digital products (04:34)

- How to serve different types of buyers with the same knowledge (low-ticket → high-ticket) (06:44)

- Why you should never build a big product before validating demand (and how Derek tests ideas fast) (12:37)

- Why writing in a “saturated market” doesn’t matter if people trust you (17:15)

- Why paid Substack subscriptions should be an entry point, not the end goal (33:28)

- How Derek prices his paid Substack to maximize retention (34:23)