SummaryIn this episode, we step away from our usual discussions on nonfiction publishing to explore the dynamic world of fiction publishing with author J. D. Barker. Barker shares his experiences navigating the publishing industry, from his early days as a ghostwriter to collaborating with big names like James Patterson and the family of Bram Stoker. Discover how Barker strategically markets his books, his views on traditional versus hybrid publishing, and his advice for aspiring authors.Guests• J. D. Barker: Bestselling author known for thrillers and horror novels, including collaborations with authors like James Patterson. Barker has a unique perspective on both writing and the business side of publishing.Topics discussed• Evolution of the publishing industry• Marketing strategies for authors• Collaborating with other authors• Traditional vs. hybrid publishing models• Importance of understanding and engaging your audienceKey takeaways• It’s crucial to distinguish yourself in the crowded market.• Collaboration and networking can significantly enhance a writer’s career.• The publishing industry is rapidly changing, and adaptability is key.• Authors should consider various publishing routes, including hybrid models.• Writing consistently, even in small amounts, can lead to significant achievements.Notable quotes• “Every time I think I’ve captured lightning in the bottle for the last time, my phone rings with something else.” - J. D. Barker• “You always have to come up with a way to distinguish yourself from everybody else.” - J. D. Barker• “Anybody can get it done if you set your mind to it.” - J. D. BarkerEntities mentioned• Stephen King• James Patterson• Bram Stoker’s family• Rolling Stone• Simon & Schuster• Amazon KDP• Random House•  HarperCollinsKeywordspublishing, marketing, fiction, hybrid publishing, collaboration, J. D. Barker, Stephen King, James Patterson, authorship, writingThe challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.And Connect with Elaine on LinkedIn!