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Writing & Influence
Elaine Acker
25 episodes
2 weeks ago
Tired of your expertise staying hidden? "Writing & Influence," hosted by Elaine Acker, features interviews with accomplished writers and empowers business executives to confidently unleash their thought leadership through compelling content. Discover how to trust your instincts, silence your inner critic, and publish content that truly showcases your unique value. Each episode is packed with actionable insights to help you build your influence and grow your business using the power of words. Ready to turn your expertise into impact? Learn how to transform your knowledge into a powerful content strategy that leads to real results—all with the help from Elaine and her guests!
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All content for Writing & Influence is the property of Elaine Acker and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Tired of your expertise staying hidden? "Writing & Influence," hosted by Elaine Acker, features interviews with accomplished writers and empowers business executives to confidently unleash their thought leadership through compelling content. Discover how to trust your instincts, silence your inner critic, and publish content that truly showcases your unique value. Each episode is packed with actionable insights to help you build your influence and grow your business using the power of words. Ready to turn your expertise into impact? Learn how to transform your knowledge into a powerful content strategy that leads to real results—all with the help from Elaine and her guests!
Show more...
Books
Arts,
Business,
Marketing
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Navigating Crisis Communication With Kristi Piehl
Writing & Influence
36 minutes
5 months ago
Navigating Crisis Communication With Kristi Piehl

What happens when you or your company is going through a crisis? How do you communicate with customers and your team? Join us as we sit down with Kristi Piehl, the founder and CEO of Media Minefield. Kristi shares her journey from Emmy award-winning TV news reporter to successful entrepreneur. Learn key insights about managing crisis situations, the importance of proactive planning, and the role of authenticity in communication. Kristi also shares personal anecdotes, including her own son's battle with cancer and how it shaped her social media presence. Don't miss Kristi's expert advice on leveraging thought leadership and building a personal brand that resonates with your audience.


00:00 Introduction and Guest Welcome

01:23 Crisis Communication Strategies

04:27 Common Mistakes in Crisis Management

07:30 From Journalism to PR: Kristi's Journey

11:01 Entrepreneurial Challenges and Lessons

16:52 Leadership and People-First Philosophy

21:41 Thought Leadership and Social Media

28:47 Personal Story: Impact of Social Media

33:06 Upcoming Book and Final Thoughts


Resources:

https://www.linkedin.com/in/kristipiehl/

https://www.media-minefield.com/


The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!


Invite your friends and colleagues to Writing & Influence Newsletter. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.


And Connect with Elaine on LinkedIn!


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Writing & Influence
Tired of your expertise staying hidden? "Writing & Influence," hosted by Elaine Acker, features interviews with accomplished writers and empowers business executives to confidently unleash their thought leadership through compelling content. Discover how to trust your instincts, silence your inner critic, and publish content that truly showcases your unique value. Each episode is packed with actionable insights to help you build your influence and grow your business using the power of words. Ready to turn your expertise into impact? Learn how to transform your knowledge into a powerful content strategy that leads to real results—all with the help from Elaine and her guests!