"WTF is" is a podcast series where Nikhil Kamath hosts friends and industry experts and holds casual yet intellectually stimulating conversations. The podcast covers a broad range of topics of particular current relevance, including technology, social media, renewable energy, electric vehicles, philosophy, gaming, psychology and more.
"WTF is" is a podcast series where Nikhil Kamath hosts friends and industry experts and holds casual yet intellectually stimulating conversations. The podcast covers a broad range of topics of particular current relevance, including technology, social media, renewable energy, electric vehicles, philosophy, gaming, psychology and more.
Three founders leading India’s skincare wave – Bhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) join me to share the highs and lows of building beauty and skincare brands and the trends shaping this booming industry.
Timestamps:
00:00 - Intro
02:39 - Bhakti’s journey & love story
05:14 - Diipa’s road to Inde Wild
10:34 - Persona’s role in brand building
15:07 - How Shantanu started
20:48 - Valuations & industry secrets
27:30 - Decoding the salon industry
34:58 - How Inde Wild made Champi cool again
38:01 - Market size & shifting narratives
45:14 - Marketing quality & building a community
52:41 - Why fragrance is exploding
1:00:42 - Community’s role in branding
1:08:04 - Cracking the BPC industry
1:22:26 - Omnichannel: A must-have?
1:27:15 - Tariffs, growth & social selling
1:31:00 - Can Indian brands go global?
1:34:51 - Cracking influencer marketing
1:42:15 - Sampling, distribution & minis
1:48:07 - Sustainability: Do founders still care?
1:52:54 - What’s the next wave?
2:04:39 - How the world perceives India
2:09:48 - Tech’s role in customising
2:16:10 - Nikhil’s & Diipa’s tattoos
2:18:14 - Why founders need grit
2:19:47 - Bhakti & Tira’s origin story
2:34:10 - Inside Tira: From concept to customer
2:38:34 - Do celebrity brands work?
2:44:51 - Why Diipa started Inde Wild
2:48:25 - Mass, premium, prestige: Which segment is winning?
3:05:45 - Quick commerce & Tier 2 markets
3:11:11 - Ayurveda: Still a novelty?
3:14:43 - The making of Bombay Shaving Company
3:21:39 - From idea to product: Manufacturing & patents
3:30:14 - Advice to aspiring skincare founders
#NikhilKamath - Investor & Entrepreneur
Twitter: [https://x.com/nikhilkamathcio] (https://www.youtube.com/redirect?even...)
Bhakti Modi - CEO, Tira
Instagram: https://www.instagram.com/bhaktim679/...
LinkedIn: / bhakti-modi-98a32293
Diipa Khosla - Founder, Inde Wild
Instagram: https://www.instagram.com/diipakhosla...
LinkedIn: https://in.linkedin.com/in/diipa-khos....
Website: https://india.indewild.com/?utm_campa...
Shantanu Deshpande - Founder, Bombay Shaving Company
Instagram: https://www.instagram.com/shantanudes...
LinkedIn: / shantanudeshpandebsc