Introduction: Joshua Roberts
Hi everyone, I'm very excited to have Joshua Roberts in the show. Joshua used to be in the corporate world as the creative marketing director of Acer. 

Then, he was able to transfer his knowledge and skill set that he gained working for multinational corporations. He started his own business 4–5 years ago, as well as his own eCommerce brand on Shopify, GABI+SKIN, a skincare product. 

He wants to talk a little bit about what skill set made him successful, especially in creating templates and automation and streamlining processes within this eCommerce store. 

I also want to share a few words about this podcast. We are here on a mission to help eCommerce entrepreneurs to listen to successful 7–8 figure shop owners, who are sharing tactics and tips on growing the eCommerce store. 

If you’d like to connect to the speakers of this podcast, then I would encourage you to also join our Facebook group where guests like Joshua will be part of. Without further ado, let's get into the show. 

I'm excited to host Joshua Roberts on the show today. Joshua and I have been friends for a couple of years, and I met him through a mutual friend. Josh is also in the eCommerce space and also in the startup space. He is running an eCommerce brand which is doing skincare, which he will introduce in a bit. 

It's called GABI+SKIN. And, in his web development agency called The Level, he is focusing on branding and web development. Josh, welcome to the show.

https://youtu.be/YNKrWma5im8
Episode Highlights
We've made the branding and the design look like it—it's like an imported product, it has a more international feel to it, a more minimalist feel than some of the things that you would see pop up here. (10:11)

What we now do for our products with GABI+SKIN, we basically templatize the workflow. We automated a lot of the design materials using database-driven design. I'm all about saving time because we're still a small team. There's only a few people supporting this brand, full-time. I'm not even full-time on it right now, because I still manage Level.  (14:32)

All of our primary SEO activities are done through blogging and recycling our blogging content. It’s all pretty much automated through an editorial calendar that automatically notifies the ghostwriters that we have. (16:30)

We use a mixture of paid media; organic search through SEO, email marketing, we use Klaviyo—an amazing tool—and influencer marketing. (20:36)

The form on our website has nearly a 50% registration rate in Klaviyo, for the people who enter this page. Around 50% fill out this form. A three X return on Ad Spend—it's the most successful thing that we have going on so far. (24:22)

The other thing that we did is, we put a message on all of our product pages that say, "When you order products from us, we will include the samples. You can try the samples first. If you don't like the product, send it back. Within 30 days, you get your full money back and you've lost nothing. We'll pay for everything." To date, in two years, we have one single return. (25:38)

We get user-generated content through a Shopify App. That’s one way. We use stamped.io. They have a really great review module. We do get lots of reviews and photos this way. We use Instagram to ask our customers for user-generated content in return for—sometimes, a straight up gift, or sometimes a chance to win a gift. (28:46)


DOWNLOAD THE PDF TRANSCRIPTION

GABI+SKIN Intro
GABI+SKIN was something we fell into in an organic way. We were running a branding design consultancy based in Taipei. We do brand identity design and web design. We were already in the agency space, building eCommerce sites for other companies, doing branding for other companies, sort of from elephants to ants,