Intro Evan and Roe
Hi there, welcome to the show. Today I'm going to interview Evan and Roe. They are the founders of Brutal Buddha, which is a brand that serves the active sport enthusiast. Their flag product is a three in one shorts for males. It has a unique package protector and what that is, you will find out soon. 

Today we will be talking about their journey into the e-commerce world. As many new business owners, they were also facing many challenges and problems along their way. My mission is to extract the valuable lessons and learnings that they got. I hope that you can take those gold nuggets and implement them into your own success journey. 

Today, for example, we are not only talking about how they got featured in the GQ magazine, but we also talk about how they grew one of the largest online audiences around yoga. That, together with many other e-commerce marketing tactics. So, stay tuned. If you enjoy this content, then please make sure to like, comment and subscribe, as we are releasing more and more episodes with successful e-commerce entrepreneurs, which are going to share their marketing lessons. 

One more thing; if you are running an e-commerce store and you want to have a second pair of eyes to check if there are scaling opportunities, or if you are leaving money on the table, then reach out to me and schedule a call—as we are offering only this month, a free Google ads audit, which is usually valued at $1,000. 

If you want to connect with Evan and Roe, we have a Facebook group. Evan and Roe will be also part of that group. And this is only for e-commerce owners. So feel free to join us.

But now, without any further ado, hello everyone, this is Marco speaking from Wunder Ads. Today, we got Evan and Roe on the show. They co-founded the brand Brutal Buddha Gear, which is an apparel brand for sport enthusiastic male. I'm really happy to have these guys on the podcast today!

https://www.youtube.com/watch?v=nueMK4O--G0
Episode Highlights
The very first thing we did is we built a pretty makeshift Shopify site, threw it up for $100. This was back in early 2019, before we even actually had the product available and had done the Kickstarter. We took some rudimentary photos of a makeshift pair of shorts. We had  cobbled together through speaking to some factories, which was nowhere near the final product, but just something to get up there. We started actively selling it to our friends. Then we went into Facebook groups, men's yoga groups, and we would socialize the product to them. And, we got about 40 sales. (11:42)

Facebook is where we really started to get traction. That's how we were able to grow 5X from 2020 to 2021 as a business. I'd say email marketing and Facebook were really good channels for us. We also had a couple KOLs, Key Opinion Leaders, influencers with hundreds of thousands of followers on YouTube that would wear our product, give us a shout out and validate it. Those were the initial areas where we found success from a media paid marketing point of view. (14:42)

It started off probably 80/20, where we were pushing for the first two or three months to gather new emails and get them into the funnel from a top of funnel perspective, cold emails. Then, over time, we started to merge closer to 50/50, to where we were still running that strategy, but we also wanted to see direct sales. (17:05)

We have one of the largest men's yoga communities on Facebook, we're approaching 6,000 members, which is quite large, and people are very active there. They engage with each other and that's just free. That's one way. (22:43)


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Evan and Roe Background
Let's dive right into it. I would love to get to know a bit more about you guys. So, if you could go ahead and briefly introduce yourself to the audience.