S2 E014 - How Qualitative Data Enhance UX

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xploreUX Cast

Obruche Orugbo, PhD

60 episodes

1 week ago

Is your digital products confusing users? This podcast series is your one-stop shop for conquering usability challenges! Join us as we delve into the world of user-centered design, exploring the entire usability testing process from start to finish. We'll uncover how to understand user needs, plan effective tests, analyse results, and leverage insights to create products users love. This podcast caters to all experience levels, offering user research techniques and ethical considerations. Learn how the think-aloud method can supercharge your usability testing for a stellar user experience.

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S2 E014 - How Qualitative Data Enhance UX

xploreUX Cast

14 minutes 30 seconds

9 months ago

S2 E014 - How Qualitative Data Enhance UX

Welcome back to yet another episode of the xploreUX Cast, where we help you make sense of your users or your customers, and today will discover how qualitative data can transform your user experience design. In this episode, you will learn how gathering direct user feedback through interviews, usability tests and focus groups offers invaluable context beyond mere metrics.

You gain insights into why users behave as they do and how to address their challenges effectively. By listening to genuine user voices, you will see how qualitative research fosters empathy and informs better design decisions.

Join us as you explore practical tips, understand hidden opportunities and bridge the gap between raw data and meaningful action.

Tune in to empower your design process with user-centred insights that make a real difference. Your journey towards superior UX begins now today.

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UX BOOKS

The UX Consultant Playbook 1: Bridging User Insights with Business Goals - ⁠⁠⁠⁠https://amzn.eu/d/5aP0gnz⁠⁠⁠⁠

The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - ⁠⁠⁠⁠https://amzn.eu/d/cfHFAwH⁠⁠⁠⁠

The UX Consultant Playbook 3: Mastering the Business of UX Consulting - ⁠⁠⁠⁠https://amzn.eu/d/dgsm5dC⁠⁠⁠⁠

Tune in to refine your design process and prioritise user experience!

Head over to “x” at xploreUXCast, tweet your experiences with usability heuristics! We’d love to hear from you.

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Disclaimer: This newsletter provides general information and commentary on UX and data trends. It is not intended as professional advice. The views and opinions expressed in this podcast are those of the host and guests and do not necessarily reflect the official policy or position of any other agency, organization, employer, or xploreUX's. Always consult with a qualified professional for guidance on specific UX situations.