S2 E023 - Balancing Creativity with Data-Driven Decisions

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xploreUX Cast

Obruche Orugbo, PhD

60 episodes

1 week ago

Is your digital products confusing users? This podcast series is your one-stop shop for conquering usability challenges! Join us as we delve into the world of user-centered design, exploring the entire usability testing process from start to finish. We'll uncover how to understand user needs, plan effective tests, analyse results, and leverage insights to create products users love. This podcast caters to all experience levels, offering user research techniques and ethical considerations. Learn how the think-aloud method can supercharge your usability testing for a stellar user experience.

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S2 E023 - Balancing Creativity with Data-Driven Decisions

xploreUX Cast

13 minutes 23 seconds

8 months ago

S2 E023 - Balancing Creativity with Data-Driven Decisions

Balancing Creativity with Data-Driven Decisions | xploreUXCast

How do we strike the perfect balance between creativity anddata? In this episode of xploreUX Cast, we dive into the challenge that many designers, marketers, and product teams face bringing creativity and data together without one overshadowing the other. Creativity fuels innovation anddifferentiation, while data provides insights and validation. But can they truly coexist?

Join me as we explore how data can guide creativity withoutstifling it, and how creativity can shape the way we interpret and apply data. We’ll also discuss practical strategies like A/B testing, cross-team collaboration, and taking informed risks to maintain this balance. Whether you’re a UX designer, product manager, or marketer, this episode will help you blend imagination with analytics for better decision-making.

Tune in, subscribe, and let’s navigate the intersection ofcreativity and data together!

UX BOOKS

The UX Consultant Playbook 1: Bridging User Insights with Business Goals - ⁠⁠⁠⁠https://amzn.eu/d/5aP0gnz⁠⁠⁠⁠

The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - ⁠⁠⁠⁠https://amzn.eu/d/cfHFAwH⁠⁠⁠⁠

The UX Consultant Playbook 3: Mastering the Business of UX Consulting - ⁠⁠⁠⁠https://amzn.eu/d/dgsm5dC⁠⁠⁠⁠

Tune in to refine your design process and prioritise userexperience!

Head over to “x” at xploreUXCast, tweetyour experiences with usability heuristics! We’d love to hear from you.

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Disclaimer: This newsletter provides general information and commentary on UX and data trends. It is not intended as professional advice. The views and opinions expressed in this podcast are those of the host and guests and do not necessarily reflect the official policy or position of any other agency, organization, employer, or xploreUX's. Always consult with a qualified professional for guidance on specific UX situations.