S2 E029 - Sharing A Case Study Where Data

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xploreUX Cast

Obruche Orugbo, PhD

60 episodes

1 week ago

Is your digital products confusing users? This podcast series is your one-stop shop for conquering usability challenges! Join us as we delve into the world of user-centered design, exploring the entire usability testing process from start to finish. We'll uncover how to understand user needs, plan effective tests, analyse results, and leverage insights to create products users love. This podcast caters to all experience levels, offering user research techniques and ethical considerations. Learn how the think-aloud method can supercharge your usability testing for a stellar user experience.

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S2 E029 - Sharing A Case Study Where Data

xploreUX Cast

11 minutes 43 seconds

4 months ago

S2 E029 - Sharing A Case Study Where Data

Sharing a Case Study Where Data-Driven Design Succeeded

How do you turn user insights into real results? In this episode of xploreUX Cast, host Obru-ke shares a hands-on case study from Airbnb—showing how smart, data-driven design can transform a business.

You’ll learn:

How Airbnb identified their biggest friction point using real user data
The simple design change that led to a surge in bookings
How continuous optimisation (not one-off fixes) keeps a product relevant
Why listening to user feedback is key to building trust and long-term growth

Whether you run a startup, lead a product team, or simply want to make better design decisions, this episode breaks down what “data-driven design” looks like in practice. Tune in for clear takeaways, no jargon, and inspiration you can apply to your own business or UX projects. Subscribe for more practical stories and insights every week on xploreUX Cast.

UX BOOKS

The UX Consultant Playbook 1: Bridging User Insights with Business Goals - ⁠⁠⁠⁠⁠⁠https://amzn.eu/d/5aP0gnz⁠⁠⁠⁠⁠⁠

The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - ⁠⁠⁠⁠⁠⁠https://amzn.eu/d/cfHFAwH⁠⁠⁠⁠⁠⁠

The UX Consultant Playbook 3: Mastering the Business of UX Consulting - ⁠⁠⁠⁠⁠⁠https://amzn.eu/d/dgsm5dC⁠⁠⁠⁠⁠⁠

See All Our UX Books:

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Tune in to refine your design process and prioritise userexperience!

Head over to “x” at xploreUXCast, tweetyour experiences with usability heuristics! We’d love to hear from you.

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