In this episode of Cutting The Curve, Damian Mason hosts Temple Rhodes, Chad Henderson, Kevin Matthews, Joe Leslie, and agronomist Stephanie Zelinko to discuss the Economic Fertility Challenge—a collaborative in-furrow fertility trial with AgroLiquid, aiming to maximize ROI under a $40/acre fertility budget. The challenge was conducted on irrigated corn with a 300-bushel yield goal, testing varied nutrient strategies across different farms without revealing treatment identities to eliminate bias. The discussion emphasizes budget-conscious fertility planning, precision placement, and how real-world application on different soil types impacts results. Farmers share insights on phosphorus prioritization, micronutrient selection, and the efficiencies gained from targeted in-furrow applications—highlighting that agronomic effectiveness and profitability can be achieved even under financial constraints.