Creating a winning content strategy for your DTC brand with Antoine Goret, CMO at Crisp Chat

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yaylive, the loyalty podcast for DTC brands

yayloh

23 episodes

2 weeks ago

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

Entrepreneurship

Business

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All content for yaylive, the loyalty podcast for DTC brands is the property of yayloh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Creating a winning content strategy for your DTC brand with Antoine Goret, CMO at Crisp Chat

yaylive, the loyalty podcast for DTC brands

22 minutes 19 seconds

2 years ago

Creating a winning content strategy for your DTC brand with Antoine Goret, CMO at Crisp Chat

Episode 6 of Season 2 welcomes Antoine Goret. With ten years of experience in marketing and e-commerce, Antoine joined Crisp, a multichannel customer support software whose primary industry is e-commerce.

In this episode, we will dive deep into one of the most underrated marketing practices in ecommerce: content marketing. Antoine will take us on the content marketing journey from drafting the customer lifecycle to content creation and distribution. Furthermore, we discuss the website as a communication channel alongside other channels and briefly discuss sustainability and fast fashion. These two topics are related, and Antoine is quite interested in them, even so that he started a newsletter around the topic a while back.

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Check out ⁠⁠yayloh, return management software⁠⁠

Follow yayloh on ⁠⁠LinkedIn⁠⁠

Check out ⁠⁠Crisp Chat

Follow Crisp Chat on LinkedIn

Find Antoine on LinkedIn