Steve Biegel has an encyclopedic knowledge of what has and hasn’t worked in advertising over the past several decades... running deeper still is his understanding of purpose and the role it plays in the brand-consumer relationships of today.   An award-winning ad veteran, Steve got his start as a copywriter with experience at agencies like Ammirati & Puris, Ogilvy, Havas, and others. He served as Partner/Executive Producer at WildChild Content in NY, where he oversaw branded content campaigns and produced social impact films such as THE WALK.    Going back to his writing roots, Steve - who has also been an adjunct professor at Queen’s College - is currently working with a publisher, writing a book on conscious-driven marketing, and how to craft brands that people don’t just buy, but love, believe in, and advocate for.  Steve’s take blends psychology, behavioral economics, cultural insights, and hard-as-a-diamond data with real-world case studies, offering a practical roadmap to build brands that matter in a skeptical, value-driven world. In a real throwback to the history of human connection, he discusses tribe-building and the clubs consumers wish to join, along with adapting technologically in our times. “think, say, and do what is needed to become the version of themselves they aspire to become.” Connect with Steve: https://www.linkedin.com/in/steve-biegel-1b03503/